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How Photography Can Elevate Your Small Business.

Writer's picture: Emily’s PhotographyEmily’s Photography

Booking a small business branding photoshoot is crucial for conveying your brand's unique identity. A successful shoot highlights products, services, values, and personality by focusing on atmosphere, emotions, and story. Collaborate with a skilled photographer to align locations, lighting, and props with your brand's aesthetic.



If you're looking to give your small business a solid visual identity, booking a branding photoshoot is a must. It's not just about snapping some pics; it's about showcasing what makes your brand tick—your products, services, and the vibe you want to put out there. By focusing on the mood, emotions, and story you want to tell, the photos can really hit home with your audience and leave a lasting mark.


To pull this off, team up with a photographer who gets branding and can bring your ideas to life in awesome visuals. This teamwork is key for making sure everything from locations to lighting and props matches your brand's style.

Where you shoot can totally change the feel of your photos—whether it's a cozy café, a busy city spot, or a chill outdoor scene, the setting should vibe with your brand's story. Lighting is super important too; natural light can add warmth and authenticity, while studio lighting can give a sleek, professional look. Make sure to share what you want your photos to feel like so the lighting works in your favor. Props can really boost your storytelling in the shoot. Pick ones that reflect your brand's identity. Every prop should have a purpose, helping to create a narrative that draws people in and connects them with your brand on a deeper level.


In short, putting time and effort into a well-thought-out branding photoshoot can really pay off by building a visual identity that captures what your small business is all about. The photos you get will not only amp up your marketing but also create stronger emotional ties with your audience, boosting brand loyalty and recognition.


Commercial photography for Healing Touch Massage


Minnesota-based massage therapist, Stephanie Acosta, elevates her passion by offering therapeutic massages that deliver relaxation and alleviate daily discomforts, such as migraines, sciatic pain, neck and head pain, post-surgery stiffness, and more. Each session is tailored to the individual needs of her clients, ensuring that they receive personalized care that addresses their specific challenges


I was guided by my ancestors to put my gifts in good use.

A woman giving a massage to someone lying face down on a table. Bright room with large windows. Relaxed and cheerful mood.
Stephanie skillfully performs a neck massage, creating a relaxing and soothing atmosphere for the client.

Stephanie Acosta is first-generation born in the United States. Growing up, she knew she wanted to be in the medical field and loved learning about the human body. Not wanting to fully go into nursing, she started off in the therapeutic massage field. As she describes on her website: "Never knowing what influenced me to do massage out of all the careers - I was just drawn and called to do so. Years later, I figured out that my grandpa and great-grandpa were known to be the town healers when they were younger in a small town in Mexico. It all made sense, that I was guided by my ancestors to put my gifts to good use."



A person getting a neck massage, hands with orange nails applying pressure. Soft focus forest backdrop creates a calm, relaxed mood.
A relaxing neck massage session providing soothing relief and comfort in a tranquil setting.

The massage begins with a focus on the neck and shoulder areas, where many individuals commonly carry tension due to stress, poor posture, or prolonged hours spent at a desk. The skilled hands of the massage therapist apply a combination of techniques, including kneading, stroking, and gentle pressure, to target tight muscles and alleviate discomfort. Each movement is deliberate and mindful, ensuring that you feel both relaxed and rejuvenated.


As the session progresses, the warmth from the therapist's hands penetrates deep into the muscles, promoting blood circulation and encouraging the release of endorphins—your body’s natural painkillers. The sensation of the massage helps to dissolve knots and tension, allowing you to surrender completely to the experience. The therapist may also incorporate the use of essential oils, such as lavender or eucalyptus, known for their calming properties, which can enhance the soothing effects of the massage.


Person in purple shirt gives a massage to another lying on a table. Forest-themed background, peaceful mood. No visible text.
Massage therapist performs an elbow maneuver massage on client.

The massage therapist performs an elbow maneuver massage on the client, utilizing their elbow as a tool to apply targeted pressure on specific muscle groups. This technique is particularly effective for addressing deeper layers of muscle tension and tightness that may not be easily reached with the hands alone - allowing for a more focused approach, enabling the therapist to work through knots and trigger points that often contribute to chronic pain and discomfort. Throughout the session, the therapist maintains a rhythmic flow, ensuring that the client remains relaxed and at ease, while also facilitating the release of built-up tension. This technique not only promotes physical relief but also enhances overall well-being, making it a valuable addition to the therapeutic massage repertoire.




 

ABOUT THE AUTHOR


Emily documents people (and their dogs) at weddings! She lives with her five crazy pups, Nessie, Peach, Sammi, Vinny, and Bob. They chew everything they see, take up the whole bed, and most importantly - they give the best hugs.


Emily became a professional photographer in 2018 and since then has had the opportunity to share incredible moments with hundreds of couples that will be cherished forever. Her goal is to tell the story not only of your wedding day, but of your love.

Learn more about Emily here.



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